Shark Warrior Rethink the Shark Rethink the Predator Catches Anything Deep Freedive For Sharks Oceans Speak Out Keep Our Oceans Clean

We teamed up with Trevor Hutton, a South African freediving champion, to create this unique shark awareness campaign that successfully reached millions of people worldwide. Acting as an ambassador for shark conservation, Trevor dived to 70m in the shark slaughter grounds off the Durban coast, helping us to raise awareness about the plight of South Africa’s sharks, a country that lags pathetically behind in shark conservation. The campaign included a documentary produced by our Founder, Lesley Rochat, for national television. This video is the promo of the campaign.