RETHINK THE SHARK is one of our awareness campaigns, which has won many awards including a prestigious PANDA Award and has reached millions of people worldwide. It is a very popular shark awareness campaign that does its rounds every time their is a death by a shark bite. Other organisations have taken the liberty to add their logo on our work, even though this is not legal. It was created by Saatchi & Saatchi and produced by the production company, Groundglass, in Cape Town in 2005, for the M-Sea Programme, a unique shark Scientific research, Education and Awareness campaign, an AfriOceans Conservation Alliance initiative, in collaboration with Two Oceans Aquarium. It consists of 3 TV ads and 3 posters and expanded to include our awesome ‘Meet Wilson’ RETHINK THE SHARK ad which appeals to both adults and children alike.