RETHINK THE PREDATOR

In 2007 we were looking for a new campaign. We therefore worked with the creative team of Saatchi & Saatchi with the aim of expanding on our Panda award winning Rethink the shark campaign they had created for the M-Sea Programme (the releasing of Maxine and other sharks), an AfriOceans initiative, in partnership with the Two Oceans Aquarium. After a few creative brainstorming sessions Rethink the Predator was born. Like the Rethink the shark campaign, this campaign has a number of different elements and this is just one of them.

We love the information card and of course the decal which turns the mirror on us. People curiously look at the decal which is back to front, wondering why it has been stuck on the wrong way until the 'ah, ha!' moment dawns, a great awareness moment.

WINNER OF A JACKSON HOLE FILM FESTIVAL 360 CAMPAIGN AWARD 2009
This campaign element was submitted, along with many other of our campaign elements and educational and awareness initiatives into the Jackson Hole Film Festival by the SOS Foundation. The entry was made up of the majority of our work, including for example our shark protest, shark paper peak caps, Shark Encounter signage, plus loads more of our work, and it won a 360 Campaign Award.